Donnerstag,08.Dezember 2022

German retailer Pro Aurum sells 12 tons of gold per quarter

Gold Goldhaus
The „Goldhaus“ (gold house) of Pro Aurum in Munich. From Dec. 16 to Jan. 10, precious metals dealers in Germany will have to close their stores due to the lockdown (Photo: Pro Aurum)

German precious metals retailer Pro Aurum reports a 50 percent increase in sales over the course of the year. For the year as a whole, the company is looking at sales of around 50 tons of gold.

Gold in demand

Gold is currently in high demand, as shown by the latest reports from numerous precious metal dealers in Germany (Lockdown: Dealers report run on gold and silver). However, sales in the gold stores have been buzzing for many months. The Munich-based supplier Pro Aurum, for example, reports a consistently high level of sales with handsome growth rates over the course of the year.

12 tons of gold per quarter

„On average, more than twelve tons of gold were sold to customers in each of the first three quarters – almost 50 percent more than in the same period of the previous year. Also in the fourth quarter, such a tonnage is emerging,“ explains Pro-Aurum spokesman Benjamin Summa to For the year as a whole, the company can therefore expect sales of around 50 tons of gold.

Christmas shopping

The Christmas business has recently attracted many customers to the Munich „Goldhaus“. Pro Aurum puts the average order size for typical Christmas gifts at between 500 and 700 euros. This is far below the „classic“ investment. Summa explains: „Before Christmas, however, there is a strong turnover effect: freelancers and medium-sized companies have an overview of their annual profits during this period and invest parts of the proceeds in precious metals. Here we see very high individual investments more and more often.“


In recent days, the demand for precious metals had once again increased significantly due to the announcement of a second lockdown. This reported, already numerous competitors in Germany. Now the entire business shifts to the online stores until January 10.

Translated with


Genial einfach, sicher und günstig: Gold vergraben, aber richtig!

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